Wednesday, April 26

4:00 p.m. - 6:00 p.m. | Registration Summit Auditorium

Evening | No-host dinners, socials

Thursday, April 27

7:00 a.m. - 8:00 a.m. | Registration & Breakfast | 

8:00 a.m. - 6:30 p.m. | Visit our Sponsors | 

8:00 a.m. - 8:45 a.m. | Breakout Sessions| 

Option 1: Canva 101 | 

Ruth Richardson, Public Information Officer, Sedro-Woolley School District

Option 2: Crisis Communication 101 | 

Brittany Kaple, Marketing Coordinator, ESD 105

9:00 a.m. - 9:30 a.m. | Conference Welcome | 

9:30 a.m. - 10:30 a.m. | KEYNOTE: Moving from Exhaustion to Resilience | 

Arvin Mosely Jr.

There’s no question that the last few years have been challenging. In this training we will explore and learn the essential skills of resilience. You will learn how to build resilience for yourself, and as a team.

10:30 a.m. - 11:45 a.m. | Break | 

11:45 a.m. - 1:00 p.m. | Lunch & Networking | 

1:00 p.m. - 2:00 p.m. | Breakout Session

Option 1: Five Ways to Use Your School District's Website for Staff and Teacher Recruitment| 

Josh Sauer, APR , Director of District Strategy, Finalsite

Mandi Lecompte, Communications Manager, Highline Public Schools

Option 2: Making Authentic Connections - How to Navigate New Laws that Put emphasis on Translation and Community Engagement | 

Valerie Wilson, Parentsquare

2:00 p.m. - 2:15 p.m. | Break | 

2:15 p.m. - 3:15 p.m. | Breakout Session

Option 1: Time Immemorial - There is a Group Working to Put Local Tribes at the Center of History Curriculum|

Henry Strom, Grandview School District

Option 2: Missing Students - Attendance Data & Systems Help us find Who is Missing and How to Reengage them |

Shelby Lockhart, Executive Director for Student Achievement, Yakima School District

3:15 p.m. - 3:30 p.m. | Break | Refreshments

3:30 p.m. - 4:30 p.m. | Breakout Session | 

Option 1: Creating Connections - Authentically Representing Indigenous Students in Your District | 

Andrew Harlow, Superintendent, Wahluke School District

Option 2: Getting Familiar with the APR Process | 

Sarah Foy, Communications Officer, Oak Harbor Public Schools

Friday, April 28

7:00 a.m. - 8:30 a.m. | Breakfast | 

8:00 a.m. - 12:30 p.m. | Visit our Sponsors | 

8:30 a.m. - 8:45 a.m. | Welcome Back | 

8:45 a.m. - 9:45 a.m. | KEYNOTE: Find the Connections that Help you Create a Culture of Staff Support | 

Cathy Kedjidjian, APR

Human Resources is school PR’s top ally in brand and culture building, which means PR is HR’s BFF in recruiting and retaining high-quality staff. Learn ways to make concrete HR-PR connections and to use those connections to build meaningful relationships with staff. Create newsletters that connect leaders to staff and each other. Plan new teacher events that connect staff from the start. Ensure a continuous focus on staff wellness. Your internal audience is your most important audience: Work with HR to put them first in your communication planning.

9:45 a.m. - 9:55 a.m. | Break |

10:00 a.m. - 11:00 a.m. | Engaging Students Through Communication |

James Layman, Director, Association of Washington Student Leaders

11:15 a.m. - 12:30 p.m. | Goldmining Sessions | 

12:30 p.m. | Closing Session | 

*Agenda Subject to Change