Veronica V. Sopher is a dynamic school communications leader with 25 years experience in public relations and K-12 leadership. She has served as the Chief Communications Officer for several large and mid-sized school districts in Texas and has dealt with countless crises, making national news. Sopher provides leadership, vision, direction and execution of major district communication programs, strategies, marketing, events and activities. On the side, she also provides public relations support to online entrepreneurs as they grow their brands and businesses.
She believes in the power of self care and its dynamic impact on messaging, leadership development and teambuilding. After years of burning the candle at both ends and pushing herself to achieve, Sopher realized that her physical and mental health were preventing her from creating balance in her home and her two teenage daughters and husband were not getting her best self. Sopher changed course, started investing in herself and reignited her mindset and creativity. This shift created a healthier homelife for her family, stronger and more effective productivity for her school district and leadership team, and created a passion for sharing her learning with other leaders and communicators.
This is when she got more clear on the importance of messaging and on how to create ambassadors for organizations, brands and programs. Sopher became a stronger communicator once she got clear on her purpose!
Throughout her career, she has earned numerous professional awards and has led national award-winning teams. Sopher serves as a mentor to several communications professionals across the country and has held leadership positions for the Texas Schools Public Relations Association, including serving as President in 2021. She is active in the Houston Chapter of PRSA and host of PRSay - the official podcast of the Houston Chapter of PRSA.