Communication Awards Categories

  • Contest Categories

    WSPRA awards recognition in two divisions:

    School districts with more than 10,000 students
    School districts with fewer than 10,000 students

    Annual Report

    Printed or electronic report published annually summarizing goals, activities and achievements. Limit - 1 entry per district. Submit a URL for the archived piece in the body of the entry email or attach a PDF.

    Branding/Image Package

    Includes logos, banners, stationery and other graphics treatments for a package of materials. Submissions must include three or more separate pieces within the same entry by attaching to the entry email or supplying URL addresses in the body of the entry email. Limit - 3 entries per district.

    Calendar

    Printed or electronic calendar that contains general information and specific dates for school/district activities and events. Limit - 1 entry per district.  Submit a URL for the archived piece in the body of the entry email or attach a PDF.

    Communications, Public Relations or Marketing Campaign

    Includes comprehensive, strategic, year-round communication programs, public engagement/parent and community involvement programs and initiatives, bond/finance campaigns, crisis communication and response, marketing communication, special communication projects/campaigns (i.e., education advocacy, school closings/consolidation, boundary changes, health initiatives, marketing/branding, cultural diversity, environmental campaigns, etc.) Each entry must be summarized on one page and be based on the RACE PR process steps (Research, Analysis/Planning, Communication/Implementation, and Evaluation). Entries must have been underway or completed between March 2017 and February 28, 2018. The summary should include links to key support materials (documents, PDFs, websites, videos, social media, etc.) Attach all pieces of the program to the entry email or list URL addresses for archived versions of the materials. Limit -3 entries per district.

    E-Newsletter (internal or external)

    Internal or external e-newsletter published periodically. Two different issues must be submitted to qualify as one entry. Limit - 2 entries per district. Please submit by converting the e-newsletters to PDF files or submitting URL addresses (preferred).

    Excellence in Writing

    One article from a printed or electronic newsletter, newspaper op-ed, editorial, or speech (maximum 5,000 words) Limit - 3 entries per district. Submit a URL for the archived piece in the body of the entry email or attach a PDF.

    Finance Publication

    Printed or electronic information about tax levies, bond issues, budgets and other financial topics. Single or series of publications accepted Limit - 2 entries per district. Submit a URL for the archived piece in the body of the entry email or attach a PDF.

    Marketing

    A printed or electronic brochure, flyer, newsletter, promotional package, ad, etc., designed to market an individual school or the district to potential families or recruit students, staff and business partners. May include up to three related pieces per entry. Limit - 3 entries per district. Submit a URL for the archived piece in the body of the entry email or attach a PDF.

    Print Newsletter/Mailer

    Printed internal or external newsletter or mailer published periodically. Two different issues of a newsletter (i.e., two different months, quarters, etc.) must be submitted to qualify as one entry. Limit - 2 entries per district.  Please submit by converting the e-newsletters to PDF files or submitting URL addresses (preferred).

    Social Media

    Communication efforts or campaigns using Facebook, Twitter or other social media platforms. Include copies of three relevant social media posts and provide a URL for Internet access. Limit - 3 entries per district.

    Special Purpose Publication

    Printed or electronic, internal or external, stand-alone piece that is a booklet, brochure, poster, or material not included in other categories. Limit - 3 entries per district. Submit a URL for the archived piece in the body of the entry email or attach a PDF.

    Video

    Includes internal or external short and long format video programs designed for websites, social media, mobile apps, television, etc. Include URL for Internet access if video is located on YouTube or a website. Limit each entry to a single program, presentation or episode.  Limit - 3 entries per district.

    Website/Blog

    Internet or intranet website or blog. Special purpose or short-term project websites are also accepted. Blog entry must include copies of three separate postings. Limit - 3 entries per district.  Provide a URL for Internet access. Intranet entries must include password or other log-in information so judges can access the site.