Monday, Oct 25
7:30-8:30 a.m. – Registration & Breakfast
8:45-9:45 a.m. – Choice Session 1 (Choose one of the three options)
10:00 - 11:00 a.m. Choice Session 2 (Choose one of three options)
Option 1 #SchoolPR 101 - Jessica Morgan, Communications Director, Sunnyside School District
Are you new(ish) to School Communications and Public Relations? Could you use a mentor? Do you want to learn more about how WSPRA and NSPRA can support your career?
Plus, what are the top tips you need to know to work efficiently and successfully in school communications and PR. Jessica, an experienced school communicator, will take you through a tutorial so you can get up to speed fast
Option 2 Tips to Managing a School PR Team - Catherine Carbone-Rogers, Chief Communications Officer, Highline SD
Is your communications team growing? Learn tips on how to keep the team working smoothly and with student success as the focus.
Option 3 Elevating the School Communicator Role at the Board and Cabinet Table - Morgan Delack, Communications Director, Finalsite
Many school districts have a communicator on staff but never before has the position held such an important and prominent role. Join Finalsite’s Morgan Delack to learn how to leverage the increased responsibility and visibility of the School PR pro to not only get a seat but a voice at the table. In this session, you will learn:
How to establish your personal brand
How to shamelessly showcase your work
Tips for negotiating your contract
Success stories from the c-suite
11:15 a.m. - 11:45 a.m. Buffet Lunch: Welcome from Platinum Sponsor ParentSquare (Valerie Wilson)
11:45 a.m. - 1:00 p.m. – KEYNOTE: Navigating School Communications in a Politically Charged Era
Janet Swiecichowski, Vice President, CEL Marketing
Early in the pandemic, author Daniel Pink tweeted an alert that we were reliving the pandemic of 1918, the stock market crash of 1929, the civil unrest of the 1960s, a 1998 presidential impeachment, and the 2008 Great Recession — all within the same year. Thanks, 2020.
Each of those historic events has contributed to decades of growing political division, and last year only fanned the flames. Schools are a microcosm of our society. As we live and work in one of the most politically charged eras of our time, what is a school communicator to do?
Together, we will explore practical strategies for navigating as school communications leaders. And we will gain a critical understanding of the public engagement work of the Kettering Foundation, Public Agenda Foundation, Public Policy Forum, World Cafe´, Frameworks Institute, and Annenberg Institute. And, because we are school PR pros, we'll reflect on the lessons learned in our decades of collective work — theory and practice. With war stories, of course. Been there. Done that.
1:00-1:30 p.m. – Break (Visit Sponsors, Pro Headshots/Team Photos)
1:30 -3:00 p.m. – Message from Gold Sponsor Apptegy (Yury Baik)
Putting an End to Customer Service Through Hospitality
Sarah Roberson, Senior Education Advisor, Apptegy | Yury Baik, Strategic Partnerships, Apptegy
There’s a lot of talk about the “customer service mindset” in K-12 education. Who are those customers and why does it matter for schools? School administrators have a unique “customer” base that is made up of students, families, business leaders, political leaders, staff, and on and on. Today’s customers are smarter than ever before: they know what good service is - and expect it. In this session, we will talk about how to go beyond customer service - and aim to create a culture of hospitality.
3:00 p.m.-3:15 p.m. – Break (Visit Sponsors)
3:30-4:30 p.m. – Earning Trust and Respect from Stressed Out Staff
Morgan Delack, Director of Communications, Finalsite
It’s no secret that teachers and support staff are feeling burnt out. This overwhelmed group can also feel overlooked by district administration. Building stronger bonds between the central office and school staff start with effective internal communications. In this presentation, join experienced school leaders to learn proven strategies to gain trust and respect from staff, especially during turbulent times.
4:30-4:45 p.m. – Day 1 Wrap Up, Survey, Announcements for Tomorrow’s Sessions
5:00 - 6:00 p.m. - Happy Hour with Apptegy
6:00 p.m. Experience Leavenworth! No-host dinners, socials.