Fall Conference Presenters

  • Janet Swiecichowski, Vice President, CEL Marketing

    JanetAmong NSPRA members, Janet Swiecichowski, APR, Fellow PRSA is probably most known for her advocacy for Accreditation in Public Relations (APR), and there is something to that. Building relationships, leading the public relations function, the RPIE four-step process, ethics and law—these fundamentals of school public relations—provide a lens for working with key stakeholders toward common goals.

    A past president of both Minnspra and the other WSPRA, Janet began her career in a small school district in Wisconsin before moving to high-performing suburban school districts in Minnesota. In each district, she started as a one-person communications office and built teams over time. She left K12 in 2017 to serve as AVP for public relations at a private Twin Cities university. In 2019, she was recruited to CEL Marketing | PR | Design to grow its K12 services. Today she counsels districts from 3,000 to 50,000+ students.

    Nicole Kirby, APR NSPRA President

    KirbyNicole Kirby, APR, is the director of communication services for the Park Hill School District in Kansas City, Mo., where she has led the school public relations program for more than 20 years, growing and developing the department and its work. In addition to being the current NSPRA president, she is a past NSPRA regional vice president and a past president and treasurer of the Missouri School Public Relations Association (MOSPRA). She is an NSPRA Learning and Liberty Legacy Leader, and she received the NSPRA Front-Runner Award, the NSPRA Award of Excellence for publications, the MOSPRA Professional of the Year Award and the MOSPRA Distinguished Service Award. In 2019, she received the NSPRA Gold Medallion, our organization’s top award for programs, for her comprehensive, strategic, year-round communication program. She has a bachelor’s degree in journalism and mass communications from Kansas State University, a master’s degree in integrated marketing communications from the University of Kansas, and her accreditation in public relations.

    Morgan Delack, Director of Communications, Finalsite

    MorganMorgan Delack is Finalsite's Director of Communications, leading the marketing team's public school content, branding initiatives, and professional development events.

    Morgan's background is a mixture of public school communications and television journalism, having worked in both industries for several years. She was named among NSPRA's 35 under 35 and has earned two Emmy Awards for her work in broadcasting.

    Morgan lives in the Chicago area with her husband and two kids.


    Leo Novsky, Owner, SPEAK with Power Consulting

    leoLeo Novsky is a professional speaker, executive presentation coach at SPEAK with Power Consulting and an Adjunct Lecturer at University of Washington Bothell School of Business.

    Coming to the US as a political refugee at the age of 12 from the Soviet Union, Leo experienced first-hand the challenge of not being understood. This challenge turned into a calling to master the art of effective communication. Now his mission is to empower others to discover their authentic voice, to find the courage to reach the hearts and minds of their audience, and to become the change they want to see in the world.

    Leo has over 20 years of experience in communication, training, marketing, and business development. His educational background includes a BA in English Literature from the University of Chicago and an MBA from the University of Dallas. He is a published author, inventor, and founder of several start-ups. He is fluent in English, Russian, and conversant in Japanese.

    Phil Campbell, NSPRA Northwest Vice President

    PhilPhil Campbell spent 14 years in television before moving to school PR. Phil worked in eastern Idaho and Las Vegas during his award-winning television career where he did everything from anchoring sports to running the newsroom before joining Bonneville School District 93 (D93) in Idaho Falls, Idaho in 2014.  

    Phil puts the community in community relations. He has served on the Museum Board at the Museum of Idaho and also on the City Council in his town, all while aggressively pursuing transparency in D93. Phil and his team are regular presenters at NSPRA Chapter seminars and conferences around the country. 

    Phil is a 2020-2021 NSPRA Front Runner. NSPRA Front-Runners are members identified by the NSPRA Executive Board as emerging leaders who are doing outstanding work for their schools, their chapters and for NSPRA. Phil recently joined the Executive Board of NSPRA as the Regional Vice President, representing the Northwest. His three-year term began on October 1st. 

    Barbara Hunter, APR, Executive Director National School Public Relations Association

    barbBarbara M. Hunter, APR, became the executive director of the National School Public

    Relations Association in November 2020. Prior to joining NSPRA, she spent five years as the president/CEO of Hunter Communications LLC, based in Alexandria, Virginia.

    She also spent 14 years as the chief communications officer in two school districts in Northern Virginia, including Fairfax County Public Schools, the 10th largest in the nation.

    She started her career in school communications at AASA, the School Superintendents Association, as editor of The School Administrator magazine. Hunter also served as the director of communications for the National School Boards Association.

    Hunter has served as a board team leader, project manager and co-author of NSPRA’s Rubrics of Practice and Suggested Measures, which now serves as the standard for evaluating school communication programs. She has earned dozens of awards and national recognition, including a Silver Anvil Award of Excellence from the Public Relations Society of America and a Gold Medallion from NSPRA for a community engagement campaign on changing school start times.

    She holds a bachelor’s degree in communications and management from Hood College and a master’s degree in public relations management from The American University. In addition, she holds accreditation in public relations (APR) and has served as the NSPRA Mideast Region vice president, and is a past president of the Chesapeake chapter of NSPRA.

    Catherine Carbone-Rogers, Chief Communications Officer, Highline Public Schools

    CatherineCatherine Carbone Rogers, APR, oversees strategic communications working with a team of five. She started in the Highline communications office in 2001 and has led the department since 2005. Catherine is an active member and past president of WSPRA. She is proud that the work of the Highline communications team has won numerous WSPRA and NSPRA awards.

    Previously, Catherine worked as a news reporter and anchor at television stations in Seattle, Spokane, and Boise. She holds a bachelor’s degree from the Edward R. Murrow School of Communications at Washington State University and is accredited in public relations through the Public Relations Society of American (PRSA).

    Jessica Morgan, Communication Director, Sunnyside School District

    Jessica MorganJessica Morgan is a 12-year veteran of school public relations. She began her career in community relations at Heritage University, moved to Pasco School District as part of a four-person public information team, before taking on her current position leading all communications efforts for the Sunnyside School District as a one-person shop. She has served as WSPRA President (2019-2020) and is currently serving as Rotary President for the Sunnyside Rotary Club. She has presented several times at WSPRA and for other education associations in the areas of social media, school safety, multilingual communications, public perception and customer service. She earned a degree in Public Relations from Central Washington University. She loves reading, traveling, and it's been rumored that she will occasionally pick up a microphone and drop some rhymes at WSPRA karaoke nights. 

    Sarah Roberson, Senior Education Advisor, Apptegy

    SaraSarah has been working with schools for over 25 years as a nonprofit professional, most recently as the Executive Director of City Year Little Rock. She has a passion for building collaborative partnerships that result in student success. From the classroom to the superintendent’s office, Sarah understands the interdependent nature of school districts and the need for clear communication and expectations. Sarah enjoys making communication easier for teachers, staff, and administrators so they can focus on students!




    Yury Baik, Strategic Partnerships, Apptegy

    YuriYury comes from Toronto (pronounced “Toronno”) in the frigid north. Prior to joining Apptegy, Yury worked in Sponsorship Marketing with the MLB and the NHL. Her experience in private sector marketing makes Yury a valuable resource for helping school administrators build an online identity in today’s digital age. Yury is terrified of horror movies and easily frightened but loves to explore the world or take on a challenging hike.