Vice President of Marketing | Celina Rodriguez, Ferndale School District

  • Why she's running for Vice President of Marketing:

    CelinaI am delighted to be nominated for the Washington Schools Public Relations Association board position of Vice President of Marketing. I have been an active WSPRA member for four years and have benefitted tremendously from the resources, professional development, and comraderies that WSPRA provides to its members.  

    To be a member of the board for the organization that has offered me invaluable skills and relationships would be an honor. It is my desire to continue the work of previous members and bring my experience and skills to this new position. As school public relations professionals, we are the storytellers of our organizations, and as the VP of Marketing, it would be my responsibility to be the storyteller of the incredible resources WSPRA has to offer. I wish to be the VP of Marketing and lay the foundation for this new position with the skills I have developed in my career and continue to enhance the professional development experience through WSPRA. 

    My mission would be to ignite and/or reignite the passion of new and veteran members, the way previous board members have done for me. In a field where only our counterparts can entirely understand the challenges we face daily, it would be my privilege to serve the WSPRA members with the skill, aptitude, and caring that our members deserve. 

    Personal Bio:

    Celina Rodriguez has been a member of the school public relations field and WSPRA for four years. She received her bachelor’s degree in Public Relations from Central Washington University where she interned with the CWU Athletic Communications department and was a Junior Account Executive for the Central Communications Agency.  

    Prior to entering the school PR field, Celina served in various roles working with underrepresented populations including as an assistant recruiter/mentor for the College Assistance Migrant Program, serving at-risk youth as the Assistant Director for Children of the Valley, and working with multi-lingual learners at Skagit Valley College. Her personal and professional experiences help inform her decisions leading district communications with a lens that keeps traditionally marginalized communities at mind.  

    In her four years as a school communicator, three have been as a member of her district’s cabinet where she has provided a unique perspective. Her work has earned her recognition at the WSPRA level and as a current member of the NSPRA 35 under 35 class.  She is the oldest of three siblings, which she believes has played a role in being a natural leader. On her free time, she enjoys the gym, reading, happy hours, traveling, and doing mindless activities for a healthy work/life balance.