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Awards

WSPRA Communications Awards Overview

The WSPRA Communication Awards program recognizes creative and effective work in communications. The awards program also provides valuable feedback from other communications professionals. 

QualificationThe awards program is available to members only. Learn more about becoming a WSPRA member.

The individual marked as the primary contributor must be a WSPRA member. Additional contributors do not need to be members. WSPRA members from one organization may not submit for another organization and/or individual. Members may submit work that they partially or fully contracted out. 

Entries must have been underway or completed between August 2024 and July 2025. 

Award submissions closed on Sept. 24!

Our awards submission platform, which is linked below, is run through the NSPRA website. Please note that if you are not an NSPRA member, you can submit entries by clicking the "Log In as Guest" option. 

Submissions and payments must be complete by 5 p.m. on Wednesday, Sept. 24, 2025.

We want you to put your best foot forward. To help you prepare your awards submission, here is a list of questions asked on the submission form. 

The fee for each entry is $35. Payment must be received by 5 p.m. on Wednesday, Sept. 24, 2025. Please log in to our membership database and pay online: wspraboard.wildapricot.org/awards

Divisions The communication awards program is broken into two divisions. We expanded the division of districts with more than 10,000 students to include Educational Service Districts. 

  • School districts with more than 10,000 students and Educational Service Districts
  • School districts with fewer than 10,000 students

Award Categories Please use the links below to review a one-pager about each category, which includes a description, submission requirements, entry limit per district and the standards judges will use to evaluate each submission. 

JudgingEach entry will be judged by a panel of communications professionals utilizing a rubric designed for each category. Judges will evaluate each entry using the submission summary and the URL(s) provided in the submission form. 

When writing the submission summary, please use your category's rubric to create a summary of your project. Include your intended audience, goal, and outcome. Please address any other elements that will be scored using the rubric. Category rubrics are linked above. 

Honors

  • Perfect Score: Given to submissions with 5 points in all standards (40 points total). 
  • Award of Excellence: Given to submissions with total points between 36 and 40. 
  • Award of Merit: Given to submissions with total points between 31 and 35.
  • Honorable Mention: Given to submissions with total points between 26 and 30.

Scoring Each category has eight standards. Judges will use the following point scale to rate each standard. To see a list of standards for a specific category, please refer to the one-pagers linked above.

1 - Poor
2 - Fair
3 - Good
4 - Very Good
5 - Excellent 

Additional AwardsIn addition to the Communication Awards, WSPRA also accepts nominations for four special awards reserved for individuals who have contributed greatly to school public relations:


Questions? Email us at wspraboard@gmail.com