Workshops & Annual Conference

  • 2018 Fall Workshop Fall Workshop: School Crisis Communications

    The 2018 Fall Workshop will be in Yakima on October 19. 


    Register today! Here is a breakdown of registration costs: 

    • Registration (members): $85.00 
    • Registration (non-members): $95.00 

    Workshop Information

    33 S 2nd Avenue 
    Yakima, WA 98902 

    Friday, October 19

    7:30-8:30 a.m. - Registration & Breakfast

    8:30-9:00 a.m. - Welcome and Ice Breaker 

    9:00-10:00 a.m. - Panel Discussion: What Do Our Audiences Want & Need? 
    Our audiences expect tailored communication 24/7, including during a crisis. In this panel discussion, we will hear from Yakima County Sheriff’s Deputy Robert Udell, KIMA TV reporter Trisha McCauly, East Valley School District Board of Directors Chair and parent Charlotte Layman, and Wapato School District teacher Michelle Burtis.

    10:00-10:15 a.m. - Break

    10:15-11:30 a.m. - Round Table Discussions
    East Valley School District Communications Director Brittany Kaple will lead us through a series of crisis scenarios. Work with your peers to determine what you would and would not do. Think about the audiences we just heard from in the panel discussion.

    11:30 a.m. - 12:45 p.m. – Lunch and Ice Breaker 

    12:45 - 1:45 p.m. - Mental Health Red Flags & Stigma Busters
    What do parents and staff need to know to protect our students? Learn about current trends in youth mental health and how to use communications to de-stigmatize mental health issues.

    1:45 - 2:30 p.m. - Creating Crisis Response and Prevention Campaigns
    Superintendent Kevin McKay and Communications Director Jessica Morgan will share how Sunnyside School District made safety and security a community effort. See how Sunnyside communicated across school district and city departments to conduct a live active shooter scenario at a school.  Also learn about Safety Week, an annual event that spotlights safety drills, advisory and mini-lessons, and this year includes a new campaign to encourage students to speak up when they see or hear something unsafe.  

    2:30 - 2:45 p.m. - Break

    2:45 - 3:30 p.m. - What Can You Give, What Should You Give: Crisis Media Relations
    Highline Public Schools Chief Communications Officer Catherine Carbone Rogers and Assistant Communications Director Tove Tupper will lead us in an interactive and engaging session centered on media relations. Learn and practice the strategies and skills needed when working with the media during a crisis.

    3:30 - 3:45 p.m. - Closing

    3:45 - 4:30 p.m. - Optional: Crisis Coalitions
    In this optional session, meet with neighboring districts and collaborate on how you can support one another in times of crisis.

    Hotel Accommodations  

    Book a room for Thursday, October 18 for the group rate at the Fairfield Inn & Suites by MarriottThe rate is $130.00 per night plus occupancy tax. This rate includes complimentary parking, WiFi and breakfast.
    To make reservations call 509-452-3100 and ask to reserve a room block for the Washington School Public Relations Association.
    Fairfield Inn & Suites by Marriott
    137 N Fair Avenue
    Yakima, WA 98901
    Book a room for Thursday, October 18 for the group rate at the Hilton Garden Inn. The rate is $119.00 per night plus occupancy tax. This rate includes complimentary parking and WiFi. 

    For reservations call 509-454-1111 or online. The group name is WA School Public Association and the group code is 01018W.

    Hilton Garden Inn 
    401 East Yakima Avenue
    Yakima, WA 98901

    No-Host Dinner

    Want more time to network with your WSPRA friends?  Join us for a no-host dinner on Thursday, October 18 at 6:30 p.m. at Cowiche Canyon Kitchen & Ice Bar


    Thank you to all of our sponsors for making our fall workshop possible! 

    Workshop Keynote Sponsor - Blackboard



    Event Sponsor - West/SchoolMessenger, 4Pointe School and Community Safety Leadership Group, Edlio & Print Guys

    West SchoolMessenger Logo


    Event Sponsor - 4Pointe School and Community Safety Leadership Group


    Print Guy