• WSPRA Winter WorkshopWSPRA Winter Conference


    Like to plan ahead?

    Registration and hotel rooms now open for the February 23 WSPRA Winter Workshop at Puget Sound ESD in Renton.

    We don’t have the final agenda yet, but if you know you can’t miss this opportunity to come together with your SchoolPR colleagues to learn and network, then register today!

    Register Now!

    Reaching and Building Trust with Gen-X and Millennial Families

    As our school families are increasingly composed of Gen-X and millennial parents, administrators are dealing with new, challenging expectations when it comes to communication and customer service. When families are unsatisfied with their experiences, they can profoundly, and rapidly, damage a school’s reputation through personal grievances that go viral. Learn research on generational trends and tools to make your school administrators successful communicators.


    Daniel Thigpen is the Director of Communication and Community Engagement for the Folsom Cordova Unified School District, a  preK-12 system of 21,000 students and 33 schools just east of California’s state capital. He spent the first half of his career as a newspaper journalist before entering school public relations. Thigpen has served on the National School Public Relations Association (NSPRA) Crisis Communication Benchmarking Project team, and in 2015 was named “Distinguished Young Influencer of the Year” by the Public Relations Society of America-California Capital Chapter (PRSA CCC) for Folsom Cordova’s response to a tragic student death. He is a past president of the California School Public Relations Association (CalSPRA) and president of his PRSA Sacramento chapter. In 2016 he was named one of NSPRA’s “35 under 35” making a difference in the field of school public relations.

    Traveling to Renton? Need a Hotel?

    Book a room for Thursday, February 22 for the group rate at the Larkspur Landing in Renton by January 22nd, 2018. The rate is $120.00 per night plus 12.4% occupancy tax. This Rate includes: Complimentary Healthy Start Breakfast daily, Complimentary Wired or Wireless high-speed in-room Internet connectivity,  and Complimentary Shuttle Service from 5am-10pm within 5-mile radius (including to and from SeaTac and the PSESD Conference Center).

    For reservations call 425-235-1212. Reservations received after January 22nd, 2018 will be on space and rate available basis only. Any cancellations within 24 hours from the date of arrival will be billed for one (1) night’s room and tax.

    Thursday Night 2/22 No-Host Dinner

    Want more time to network with your WSPRA friends?  Join us for a no-host dinner on Thursday evening at 6:30 pm. Location TBD.


    Annual ConferenceEnzian Inn - Leavenworth, WA

    Enzian Inn - Leavenworth, WA

    April 25-27, 2018

    8 a.m. - 5 p.m.