WSPRA Fall Workshop 2019
Date: October 18, 2019
Theme: Culture Building & Internal Communications
Location: Yakima, WA
The fall workshop will be held in the Ahtanum Room at ESD 105. This is a short drive from the hotel.
ESD 105 - Ahtanum Room
33 South 2nd Ave
Yakima, WA 98902
Registration & Cost
- Early-Bird Registration - Members: $75.00 - Sale ends September 30
- Early-Bird Registration - Non-Members: $85.00 - Sale ends September 30
- Registration - Members: $85.00
- Registration - Non-Members: $95.00
To receive the member discount on registration, make sure your WSPRA membership is up to date. Please note 2018-19 WSPRA memberships expire on August 31, 2019. Please make sure you have renewed your membership for the 2019-20 school year BEFORE you register for the fall workshop. Visit our membership page to renew your membership.
Book a room on Thursday, October 17 for a group rate of $120 at the Hilton Garden Inn. For reservations, please call 509-454-1111 or reserve online. The group name is WA School Public Relations Association and the group number is 411561.
Hilton Garden Inn
401 East Yakima Avenue
Yakima, WA 98901
This rate includes complimentary self-parking and WiFi. The special room rate will be available until September 19 or until the group block is sold out, whichever comes first.
Want more time to network with your WSPRA friends? Join us for a no-host dinner on Thursday, October 17 at 6:30 p.m. at Cowiche Canyon Kitchen.
Please RSVP for dinner.
Cowiche Canyon Kitchen
202 E Yakima Ave
Yakima, WA 98901
Tentative 2019 Fall Agenda
7:30-8:30 – Registration & Breakfast
8:30-9:00 – Welcome & Culture Bingo
9:00-10:00 – Recognizing the Heart of Your District
Kristine Liptrot, APR, Director of Communications & Community Engagement, Yorkville Community Unit School District 115
A supportive educational environment is one of five essential indicators that affect and predict school success. Although hosting a single employee recognition event may bring about good feelings short-term, it most likely will not affect the overall positive culture of the district. Real change requires an authentic evaluation of what is truly meaningful to employees and district leaders dedicated to the effort. By focusing on being present, celebrating the small things and modeling gratitude, learn how one district developed a comprehensive, multi-tiered, yearlong employee engagement program.
10-10:15 – Break
10:15-11:30 – Straight from the Horse's Mouth: What You Can Learn from Senior Exit Interviews
Doreen McKercher, Communications Director, Camas School District
As communicators, we strive to engage all of our audiences, but students can often be the most challenging to reach. In this session, you will see how one district has created an opportunity for authentic two-way communication by interviewing each of its 600 seniors every year. Learn how they use the data collected to inform decision making, guide strategic planning and impact teaching and learning. You’ll take away the nuts and bolts, including how to build an interview team, manage logistics and create protocols for the interviews.
11:30-12:30 – Lunch
12:30 – 12:45 – Climate Quote Walk
12:45-1:45 – Comm Ted Talks
1:45-2:00 – Break
2:00-3:30 – Internal Communications: From Strike to ‘Stronger Together’
Natalie Hurd, Communications and Public Relations Specialist, Medford School District
In 2014, teachers from the Medford School District (in Southern Oregon) went on strike for 16 days. While the end result was a contract both district and teachers could “live with,” trust between the board, administrators, and teachers was destroyed. Districtwide morale was at an all-time low. For the last five years, the district implemented an internal communications plan to rebuild that trust. Learn how Medford created engagement opportunities, messages, and events that celebrate all staff, including a red carpet gala and a welcome back party that literally had the entire district dancing. Practical strategies to implement in your own district!
3:30-4:00 – Closing & Survey
Thank you to our sponsors!
Fall Keynote Sponsor: SchoolMessenger
Fall Signature Sponsor: Peachjar
Fall Event Sponsor: WA529
Fall Event Sponsor: Blackboard