WSPRA Communications Awards Overview

  • About

    WSPRA Communication Awards program recognizes creative, innovative and effective work in school communication across the state. The awards program also provides valuable feedback from professionals—just like you—doing this important work. 

    Award entries are accepted in late winter. Winners are announced at the Annual Spring Conference.

    Entries are encouraged from all public or private schools or districts, including special schools such as vocational-technical institutes, regional or county education service districts, education agencies and private enterprises serving as partners with those organizations. WSPRA membership is not required but is always encouraged. 

    In addition to the Communication Awards, WSPRA also accepts nominations for two special awards reserved for individuals who have contributed greatly to school public relations. Learn more about the Learning Liberty Award and Crystal Apple Award.

    Check back in the winter for entry instructions. 


    In addition to the Best in Category entry, all entries will be assigned an award category based on points received.

    • Perfect Score!: 100 points
    • Award of Excellence: 89 to 99 percent of possible points
    • Award of Merit: 78 to 88 percent of possible points
    • Honorable Mention: 67 to 77 percent of possible points

    Judging Criteria

    Each entry will be judged by a panel of communications professionals using a rubric designed for each specific category. This valuable feedback will be provided for all entries. Please note that certain categories may have specific requirements, listed with the category descriptions. Overall, judges will consider factors such as:

    • Writing style and clarity
    • How design supports the message
    • Effectiveness of the communications tool for the intended audience

    All entries must be supported with a summary (not to exceed 1 page).  As you prepare your summary, think about these questions and/or the RACE PR process (Research, Analysis/Planning, Communication/Implementation, & Evaluation):

    1. Why was this program or activity needed? What were the intended goals?
    2. How did you plan to address the need?
    3. How did your plan go? According to plan? What did you learn?
    4. Were the goals met? How do you know?


    The awards program is broken into two divisions: 

    • School districts with more than 10,000 students
    • School districts with fewer than 10,000 students

    Learn more about award categories