2025-26 Events
Lunch & Learn Series via Zoom: Free for members
Beyond the Search Bar: How AI is Changing SEO and What it Means for School PR with Laurin Moore
Lunch and Learn
12 to 1 p.m.
Tuesday, April 21
Free for members via Zoom (watch for calendar invite via email)
Search engines aren’t what they used to be, and neither is your community. As tools like ChatGPT, Google Gemini and Perplexity reshape how families find information, the rules of SEO are evolving fast. Instead of links and keywords, AI search engines now pull direct answers from live content. You want those answers to come straight from your district’s website. Don't let the rest of the internet write your story!
In this interactive lunch-and-learn, Laurin Moore of CESO Communications will unpack how public schools can adapt to this shift. You’ll learn how to make your district website more “AI-friendly,” strengthen your storytelling for both humans and bots, and take practical steps (many free!) that boost your visibility in AI-driven search results.
Mind the Gap: Leading and Communicating Across Generations with Julie Thannum, APR and Nicole Kirby, APR
Lunch and Learn
12 to 1 p.m.Tuesday, May 19
Free for members via Zoom (watch for calendar invite via email)
In school communications, we’re working with teams that span several generations, which can lead to gaps in understanding or even values. Whether you’re a Boomer, a Gen Xer, a Millenial or a Gen Zer, you’re working with people whose lived experiences are different from yours, which means their approach to their work is different as well. You’re also communicating with families and staff who come from different generations, so their priorities and information preferences vary. In this session, CESO senior strategists and past NSPRA presidents Julie Thannum, APR, and Nicole Kirby, APR, will share the latest data about the generations and how to best work together to close those generational gaps and take advantage of the different perspectives to make your team and work even stronger.
Save the Date!
Annual Conference & Awards
Oct. 22 & 23, 2026
Enzian Inn, Leavenworth