Communication Awards Categories
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Contest Categories
WSPRA awards recognition in two divisions:
- School districts with more than 10,000 students
School districts with fewer than 10,000 students
All entries must be supported with a summary (up to 500 words). Provide an overview of your entry and address your process before, during, and after the project. Use the following questions to guide your summary:
- Why was this project needed?
- What research went into this project?
- What planning and goals were associated with the work?
- How did you implement or communicate this project?
- How did you evaluate or measure your success?
Annual Report
Printed or electronic report published annually summarizing goals, activities and achievements.
Limit - 1 entry per district
Blog
Sharing information using a blog or other electronic medium that is regularly updated. Include copies of three separate posts for blog entries.
Limit - 3 entries per district
Branding/Image Package
Includes logos, banners, stationery and other graphic treatments for a package of materials. Submissions must include three or more separate pieces within the same entry by attaching to the entry.
Limit - 3 entries per district
Calendar
A printed or electronic calendar that contains general information and specific dates for school/district activities and events.
Limit - 1 entry per district
Communications, Public Relations or Marketing Campaign
This category includes: Comprehensive, Strategic, Year-Round Communication Programs, Public Engagement/Parent and Community Involvement Programs and Initiatives, Bond/Finance Campaigns, Crisis Communication and Response, Marketing Communication, Special Communication Projects/Campaigns (i.e., education advocacy, school closings/consolidation, boundary changes, health initiatives, marketing/branding, cultural diversity, environmental campaigns, etc.) The entry should include URLs to key support materials (documents PDFs, websites, videos, social media, etc.).
Limit - 3 entries per district
E-Newsletter (internal or external)
Internal or external e-newsletter published periodically. Two different issues must be submitted to qualify as one entry.
Limit - 2 entries per district
Finance Publication
Printed or electronic information about tax levies, bond issues, budgets and other financial topics. Single or series of publications accepted.
Limit - 2 entries per district
Marketing
A printed or electronic brochure, flyer, newsletter, promotional package, ad, etc., designed to market an individual school or the district to potential families, or to recruit students, staff and business partners. May include up to three related pieces per entry.
Limit - 3 entries per district
Print Newsletter/Mailer
Printed internal or external newsletter or mailer published periodically. Two different issues of a newsletter (i.e., two different months, quarters, etc.) must be submitted to qualify as one entry.
Limit - 2 entries per district
Social Media
Communication campaign using Facebook, Twitter, Instagram or other social media platforms. Include copies of three social media posts relevant to the campaign.
Limit - 3 entries per district
Special Purpose Publication
A printed or electronic, internal or external, stand-alone piece that is a booklet, brochure, poster, or material not included in other categories.
Limit - 3 entries per district
Video
Includes internal or external short and long format video programs designed for websites, social media, mobile apps, television, etc. Limit each entry to a single program, presentation or episode.
Limit - 3 entries per district
Website
Internet or intranet website. Special purpose or short-term project websites are also accepted. Intranet entries must include password or other log-in information so judges can access the site.
Limit - 3 entries per district
Writing
One article from a printed or electronic newsletter, newspaper op-ed piece, editorial or speech. Entries must be between 500 and 5,000 words.
Limit - 3 entries per district
Questions?
Please contact Jane Carter at janeca@ckschools.org.
- School districts with more than 10,000 students
