A Message from NSPRA Northwest Regional Vice President

CurtisGreetings WSPRA friends!

I hope this message finds you well and enjoying the change of seasons and warmer days of spring. I also hope that those of you who have had, are currently on, or are patiently awaiting spring break, find time to relax and recharge after what has been a tumultuous year at best.

While this year has certainly been a challenge for us all, I hope you are all seeing brighter days on the horizon. I certainly am!

I recently got my first taste of normalcy after traveling to the Washington D.C. area for the first in-person NSPRA board meeting since 2019. Our entire board was fortunate to have been fully vaccinated in time to meet in-person and engage in some of the important work I’ll share below. I also got the exit row on one of my flights, which was glorious!

The NSPRA Board has been meeting online monthly since December to develop a strategic plan for our organization and we were able to finalize and adopt that plan at our in-person meeting this past weekend. The plan represents our aspiration to elevate our profession, support our members with timely and relevant resources, and ensure the longevity of our cherished professional organization.

This strategic plan focuses on four overarching goals:
• Be known as the leader in school communications
• Grow and retain membership
• Ensure efficient, effective and up-to-date systems
• Deliver relevant, high-impact programs

Each goal has a series of measurable objectives, strategies, timelines and responsibilities for implementation. We are confident that the strategic plan and the work that follows will ramp up our work as a professional association in authentically supporting the important work each of you every day do to support your schools and communities.

Speaking of supporting the work of members, I hope you will also join me for some incredible professional learning at the 2021 NSPRA National Seminar on July 11-14—whether you are able to attend in-person or virtually. NSPRA staff have planned an exciting and timely slate of sessions and keynote speakers that can be attended on the ground in New Orleans or on a dynamic virtual platform from the comfort of your homes and offices. We are on track to meet our registration goals and approximately 70 percent of registrants at this point are choosing to attend in-person. Early bird registration ends on May 14, so be sure to register now and save!

If you’re able to attend the Seminar in-person, I hope you’ll join me for the Regional Colleagues Connections meeting that Sunday from 4:00-5:15 pm. This is a great opportunity to make connections with NSPRA members from across the Northwest. We’ll commiserate in our challenges, celebrate our successes and discuss what’s around the corner in our districts and region.

Here are some additional notes from our recent meeting that I hope you’ll find useful in learning more about the work the NSPRA Board and staff are undertaking to support school communicators across North America.

If you’re not an NSPRA member and would like to learn more about the benefits of being one, you can learn more here or feel free to connect with me anytime.

Curtis Campbell
Northwest Regional Vice President
National School Public Relations Association