WSPRA and OSPRA will co-host special Storytelling Summit in February

As ad giant David Ogilvy famously said, “Nobody ever sold anybody anything by boring them to death.” Most organizations seem to have missed that memo. But at Master the Art of the Storyteller, you’ll learn how to engage readers with a great story, as well as other creative elements like concrete
details, description, wordplay and metaphor.

Learn from national storytelling expert Ann Wylie, Kent School District Superintendent Dr. Calvin J. Watts and others during this professional development opportunity co-hosted by the Washington School Public Relations Association and the Oregon School Public Relations Association.
Date: Thursday, February 13 at 1 p.m. to Friday, February 14 at 3:30 p.m.

Location: Clark College, Vancouver, WA


To receive the member discount on registration, make sure your WSPRA membership is up to date. Please note 2018-19 WSPRA memberships expire on August 31, 2019. Please make sure you have renewed your membership for the 2019-20 school year BEFORE you register for the fall workshop. Visit our membership page to renew your membership.

Visit the event registration page to register.

Ann Wylie: Master the Art of the Storyteller

Ann Wylie In this session, you will learn how to:

•    Find, develop and write stories that engage readers’ hearts and minds.
•    Elicit juicy stories with the key question to ask during an interview.
•    Organize your material into a powerful story in just three steps with our simple storytelling template.

It’s “the most powerful form of human communication,” according to Peg Neuhauser, author of Corporate Legends and Lore. Indeed, stories can help you grab attention, boost credibility, make your messages more memorable — even communicate better.

Think Outside the Pyramid

You wouldn’t tell the Cinderella story by leading with the bottom line: And they lived happily ever after. It’s a sad fact: Storytelling and the inverted pyramid are mutually exclusive.

In this session you will:

•    Deconstruct case studies to learn a structure that will help you make all of your messages more fascinating and engaging.
•    Organize your story in six easy pieces with our fill-in-the-blanks template.
•    Walk away with award-winning lead examples to model.